Palcut A/S hires new Sales Director from the local area

Palcut A/S strengthens its sales with the appointment of Thomas Bonnichsen as Sales Director. The company, located in Holstebro, is a specialist in stable sheet solutions for automatic palletising.

Thomas Bonnichsen, who lives in Holstebro, has been appointed the new Sales Director at Palcut A/S as of 1 June 2022.

Thomas will take the reins and lead the development of Palcut’s global sales and marketing of anti-slip paper and automated sheet-dispensing solutions for palletising lines in the industry.

“In recent years, Palcut has had an increased focus on the business of automatic palletising and our owners want an increased focus on developing the export markets in Central Europe – a marketplace I have spent a lot of time working with and have great insight into. So I’m very much looking forward to paving the way for Palcut’s growth journey, which has only just begun,” says Thomas Bonnichsen.

For the past 17 years, Thomas has worked with the selling and product development of machines used in the public sector and has had close contact with dealers and importers in the European and Middle Eastern markets. Most recently, Thomas came from a role as sales director at Borum A/S, where he was responsible for the development of sales to agents and dealers in Europe and the USA within road-marking machines.

“It’s not the same product type or customer segment, but the tasks and issues are still very similar and to develop the business it’s important that Palcut has control over our partners and how we can contribute to developing their business,” explains Thomas Bonnichsen.

Regarding the recent collaboration, CEO Henrik Thulesen says: “We’re very much looking forward to seeing Thomas’s impact on our sales organisation. Palcut has major growth ambitions and Thomas is the right person to help us fulfil them. The whole organisation welcomes Thomas and looks forward to having him on board.”