Palcut has employed Anitta Falsig Laurberg as interim marketing manager to provide maternity cover.
Palcut A/S in Holstebro, Denmark, specialists in solutions for automatic palletising, have employed Anitta Falsig Laurberg as interim marketing manager to provide maternity cover. She will be responsible for Palcut’s digital and social marketing, nationally and internationally, aimed at retailers and customers in the industrial market in Europe and Asia. At the same time, she will be supporting dealers in developing local marketing targeted at the food and beverage industry, amongst others, and she is also responsible for the company’s exhibition activities.
Anitta Laurberg comes from a position as brand manager at Onecollection A/S in Ringkøbing, where she has worked on graphic communications and online marketing of House of Finn Juhl and the company’s other furniture ranges.
She is 27 years old and has a bachelor’s degree in International Communication and Multimedia from Aarhus University in Herning.
“We have ambitious goals where we are increasing awareness of the Palcut brand internationally, and are in the process of strengthening support to our dealers in creating local and targeted marketing aimed at the food and beverage industry. Anitta’s profile fits perfectly into our strategy,” says Rudi Pedersen, managing director of Palcut A/S.