“Palcut makes it easier for us to win business”

Most relationships start with a crush. And then there are those where similarities and common interests lead to the decision to try things out together, to later experience trust and deepening feelings. This was the case with Palcut and Lindum Packaging – on a professional level, of course.

Lindum Packaging, a B2B packaging supplier in the UK, met Palcut in a collaboration – a good one of its kind. That was in 2008, and Lindum has been a distributor of Palcut ever since. As with all relationships, there must be compromises and adjustments, and according to Rick Sellars from Lindum, the relationship really began to take shape when Palcut began to communicate more openly and directly about their market strategy: “It has been very useful for us because it has meant that we can actually build our business on it.”

Palcut and Lindum often work together on some very technically challenging cases, and this is where the solid cooperation really comes into its own: “Palcut talks to the customers for us and provides technical support, after which they spend time mapping out what they did, and how they made it work – it’s very useful for us,” comments Rick Sellars.

3 good reasons to do business with Palcut

It is easy for Rick Sellars to name the three most important reasons why the collaboration with Palcut is still going strong after 15 years. A good product and good people are the simple recipe for success:

1) The product is good and reliable and the machines simply work.

2) They always deliver on time and keeps their promises.

3) The technical support is in order.

According to Rick Sellars, Palcut makes it easier for them to win business because Palcut helps with everything from giving quotes to implementation and saves a great deal of time and resources for Lindum’s technical experts and engineers, among others. In addition, what is completely unique about Palcut is that it offers both paper and dispensers, which is rare in the industry.